The Bitter End是一家啤酒商店的室内设计项目，位于维罗纳历史中心，专注于精选小众精酿品牌，涵盖意大利本土及国际厂牌。

The Bitter End is an interior design project for a beer shop located in the historic center of Verona, dedicated to a curated selection of niche craft labels, both Italian and international.

▼项目概览，overview of the project © Simone Marcolin

▼建筑街景，Street view of the building © Simone Marcolin

▼立面，facade © Simone Marcolin

空间被构想为一个极简且具有强烈身份感的环境，源于技术与工业世界的材料共同定义出一种真实而当代的美学气质。整体布局围绕标志性的黄色橡胶地面展开，其上布置着镀锌金属板货架，勾勒出展示区域的边界。

The space is conceived as an essential, strongly identity-driven environment, where materials drawn from the technical and industrial world define an authentic and contemporary aesthetic. The layout is organized around a distinctive yellow rubber flooring, onto which galvanized sheet metal shelving is set, outlining the perimeter of the display area.

▼整体布局围绕标志性的黄色橡胶地面展开，
The layout is organized around a distinctive yellow rubber flooring © Simone Marcolin

▼黄色橡胶地面，yellow rubber flooring © Simone Marcolin

▼镀锌金属板货架，galvanized sheet metal shelving © Simone Marcolin

空间中央，一张大型桌面成为整个项目在功能与象征层面上的核心：它既是分享、品鉴与交流的场所，也是空间体验的中心。其上方，霓虹灯与标识系统共同营造出充满活力的氛围，并在夜晚进一步强化，使室内空间转化为一种可从街道感知的戏剧性存在，同时也参与重塑城市夜间景观。

At the center, a large table becomes both the functional and symbolic core of the project: a place for sharing, tasting, and interaction. Above it, a system of neon lights and signage creates a vibrant atmosphere that intensifies in the evening hours, transforming the interior into a scenographic presence visible from the street and contributing to the redefinition of the nighttime urban landscape.

▼霓虹灯与标识系统共同营造出充满活力的氛围，
a system of neon lights and signage creates a vibrant atmosphere that intensifies in the evening hours © Simone Marcolin

▼细部，details © Simone Marcolin

“The Bitter End”这一名称灵感源自Placebo乐队的同名歌曲，它本身便像是一种态度宣言：为苦涩的结局、出于本能的选择，以及90年代英伦摇滚的文化意象举杯。项目因此将“最后一杯酒”视作一种关于味觉与身份、体验与叙事之间的凝练时刻。

The name The Bitter End, inspired by the song by Placebo, acts as a statement of intent: a toast to bitter endings, instinctive choices, and a 1990s Brit rock imagery. The project thus celebrates the last drink as a moment of synthesis between taste and identity, experience and narrative.

▼装饰，decoration © Simone Marcolin

▼杯具细部，cup details © Simone Marcolin

▼平面，floor plan © MASAAI Studio

Architect: MASAAI Studio – https://masaaistudio.com
Typology: Retail
Location: Historic Center, Verona
Client: The Bitter End
Area: 55 sqm
Year: 2025
Graphic Design & Branding: Sezione Grafica – https://www.sezionegrafica.com
Photography: Simone Marcolin